Dominican Republic

AI
AI
Geolocation
Geolocation
Video
Video

Challenge

To increase interest for golf tourism in the Dominican Republic.

Strategy

Identify active golfers on the most exclusive golf courses in the Nordics and expose them to campaigns of the Dominican Republic using geo targeting in hand held devices.

Showing video and HTML5 creatives to inspire, raise interest and generate quality traffic to Dominican Republic campaign sites.

Real-time optimization powered by Artificial Intelligence makes sure spending is as efficient as possible.

Results

Campaigns were exposed in a brand safe and exclusive environment on mobile web sites and In App when golfers were actually AT the golf courses.

The video ads were showed 2 700 000 times in apps and on mobile web sites, including Eurosport, Live Sport and Business Insider.
12 500 clicked the video ads and were exposed to the wonderful Dominican golf courses on their mobile web site.